![]() ![]() Up until this point it had not been possible to make a square case waterproof. Its patented waterproof design was the first of its kind. He pitched Jack a novel square case that his company had developed. And a man destined to help change history at Heuer. Something “ out-of-the-box” as he would later say. But he needed to find a way to broaden its appeal beyond the automotive crowd. Jack Heuer knew that he had a winner on his hands with this new movement. The decision was taken therefore to debut the new movement in not one watch. Heuer needed to maximise the return on its investment. It was a costly development process though. Beating at 19,800 vibrations per hour, it generated a power reserve of approximately 42 hours. Dubois-Depraz’s Chronomatic module was attached to a Buren base movement. The original Calibre 11, one of the world’s first self-winding chronograph movements.Īfter several years of development, the covert collaborators achieved their goal. Not to mention complex and time-consuming. Such an undertaking was expensive though. Jack thought that it should be the first to introduce an automatic chronograph. In fact, the company’s reputation had been built on its reliable and robust chronographs. But there was no such thing as an automatic chronograph movement. Automatic movements were already very popular. The company his great-grandfather had founded 100 years earlier. In the 1960’s, Jack Heuer was the Managing Director of Heuer. ![]() But the story is a more interesting than that. It becomes even easier when you take into account TAG Heuer’s rich history with motorsport. Looking at the name, it’s not hard to guess the origin of the Heuer Monaco. A (Very) Brief History Of The Tag Heuer Monaco Even at 50 years old, the Monaco still has what it takes to get our motors running. That and the endorsement of the King of Cool himself, Steve McQueen. And that’s what makes the Monaco so damn iconic. You could make the argument that it shouldn’t. (Spoiler alert: you do, you’re awesome.) The distinctive square case. Like so cool you’re not even sure if you have what it takes to pull off wearing one. The TAG Heuer Monaco Calibre 11 automatic chronograph is a cool watch. ![]()
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